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Who Should Be Doing SEO in 2025?
Once upon a time, I wrote a lot about search engine optimization (SEO). That is obvious if you flip through previous blogs on my website. However, my opinion has shifted as we approach 2025. Imagine you were starting a website for a new business in 2025. Should you invest time or money in SEO blogging? […]
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Hi! I’m Jesse
I live in northern Ontario with my son and wife. I spend most of my time thinking about marketing, writing, and drinking coffee.
I have an MSc degree in Chemistry and an MASc in Chemical Engineering. My day job is working as a Senior Editor at C&EN BrandLab, a content marketing studio focus on scientific audiences. I also freelance!
I’ve been creating online content since 2016. I love working on weird stuff with interesting people, so feel free to contact me about anything!